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Selling Your Work - Powerful Tools for People Who Hate to Sell!

Selling is an important part of any business, including an art-based business but selling doesn’t need to be scary or frustrating or boring! Let’s change your perspective and find the joy in this skill. This workshop will cover strategies on the different formats of selling your work including craft and trade shows, through retailers, on the internet, or even mobile shops. Receive valuable information, hints, thoughts and suggestions about how to get your jewelry in front of the right people who want to purchase it. Learn how to listen to customers, overcome objections and rejections, deal with picky customers, discover the importance of physical sales tools in your arsenal, and so much more.  

 

 

Meet the instructor

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My father was a college art professor and my mother a free-lance writer, neither of them had even a rudimentary knowledge of business. I graduated from Central Washington University with a degree in art and jewelry, without anyone ever suggesting I might sometime want to make a living at what I had studied for four years. A few years later William Richey and I joined forces and we naively started a jewelry design firm with absolutely no idea of how to run a business. And that was the beginning of a long journey on learning the do's and don'ts, ups and downs, ins and outs of becoming art entrepreneurs.

 

During my 30+ years career in jewelry, I have run a wholesale business and a retail gallery, done hundreds of shows – craft and trade, indoors and out, juried and not juried, dreadful and successful. I traveled for nine years to every nook and cranny of America selling our line. I have served on numerous board of directors (currently Society of North American Goldsmiths), am an award-winning consultant to emerging artists (Contemporary Design Group's 2009 Designer Advocate of the Year), teach seminars and classes, a professor at the Fashion Institute of Technology in NYC, participate on panels, a free-lance writer for jewelry/craft publications, contribute an on-going column for Art Jewelry magazine called "Business Savvy" and authored an award-winning book about running a small jewelry design/craft business - "Profiting by Design" through the MJSA Press.

 

Materials & Tools

Students should bring
  • Samples of your jewelry
  • Any marketing materials you already have
  • A notebook and pen
  •  A positive attitude - get ready to have fun!
 

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