-
Image
Being a Jeweler: Things They Don't Teach You in Art School
If you want your studio work to be more than a hobby, you are ready for this course which is designed to teach jewelers more about the business side of their artistry. In this two day workshop you will learn best practices to create a professional, streamlined, and successful small business. Topics include the art of pricing your work appropriately to attract clients and galleries; creating an efficient and lucrative procedure for custom orders; how to select the best e-commerce and social media platforms that fit and work for your style of business; and how to use easily accessible technology to photograph your work professionally.
On the first day students will learn how to use pricing as a tool for growth. Each students will create an individual pricing formula for wholesale and retail. Andrea will discuss real life examples to avoid custom order nightmares. The second day she will provide an overview of website platforms and social media options to best fit your needs and comfort level. Then she will demonstrate easy iPhone photography and editing techniques that will help elevate the quality of your “from the studio” photography.
*If you don’t have an iPhone, you can use a smartphone with a good camera but may not have access to the same editing apps.
Meet the instructor
I am a Rhode Island School of Design alumni and have been a custom jewelry designer for over 20 years. I have owned my jewelry business since graduating from Rhode Island School of Design in 1996. I create engagement rings, wedding bands and celebration pieces that become especially meaningful for the wearer. Each piece of jewelry contains a story from the owner’s life.
I was a Senior Critic in the Jewelry and Metalsmithing Department and RISD from 1998 until 2011 where I taught Jewelry Rendering. I continue to teach workshops in the North East at various locations.
Most recently, I started Chris & Andy with my husband. We give studio artists more studio time by providing the services necessary to build a strong small business.
Materials & Tools
A $20 materials fee can be made be payable to the instructor for photo taking supplies
- A working and charged iPhone 5 or newer is best - if you don’t have an iPhone, you can use a smartphone with a good camera but may not have access to the same editing apps
- 3 or more samples of your work to photograph
- Notebook and pencil